CASSIA

This project was done while working as an intern at Circle Creative. The brand idea displayed was pitched to a client opening a tea lounge in a hotel in Riyadh. The client was looking for classic and elegant theme.

Project Overview

Project Deliverables

Branding

Logo Design

Packaging

Mockups

Tools Used

Illustrator

Photoshop

Project Context

Client Project

Intern - Circle Creative

1 month duration

Brand Name Rationale

The brand name chosen was Cassia. The name Cassia relates to two different ideas:

Chinese Cinnamon: has a stronger and richer taste than Cyelon Cinnamon. It is warm and sweet with a hint of spice, which also creates a strong aroma. Known to be a detoxing tea. By releasing toxins from your sytem, you are given a sense of putity.
Cassia Fistula: also known as the golden shower tree. Also known to be medicinal and relieves pain when consumed. The golden shower name of the plant can be used to symbolise luxury.